Not every company has a budget for digital marketing, but that doesn't mean you can't take advantage of some free tools, in a small amount of time, to make sure the language on your website is optimized to full effect.Stephanie Hay, director of content strategy at Capital One, has been doing the UX/content speaking circuit for several years. She advises startups and other businesses on the tactics of "lean content"--using words to acquire customers on the Internet.Stephanie offered us some thoughts on 3 tools....
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