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Interesting Infographics: How To Measure Your ROI On Social Media
As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media...
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Why Brands (And Agencies) Are Wasting Money With These Big Social Media Deals
Agencies and brands are having a great time signing huge deals with social media outlets hoping to cash in on social media activity. But they're doing it wrong. They're forcing old models on new...
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Marketing and Social Media for Businesses in 2014
Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.See it on...
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Social Web Statistics
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from...
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Social Media Marketing For Small Businesses: How To Keep Fans And Followers
Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep....
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Do People Trust Content From Marketers?
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from...
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Graham McGregor: How to use LinkedIn effectively
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc. But all of this changed, when I came across an Australian entrepreneur...
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How To Use LinkedIn: Success Stories
To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much...
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The Small Business Corner: One-Page Business Strategy Plan
This week’s topic is about creating a one-page business strategy plan for your business. When you are starting a new business endeavor, it is always recommended to write a business plan. A business...
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10 Scientifically Proven Ways to Build and Manage Great Teams
There's no way to overstate how important a great team is to a business' success. The quality of the work you do will exceeds the quality of the team behind it. Yet to many an entrepreneur's and...
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10 Content Marketing Statistics That Will Blow Your Mind!
10 content marketing stats that all marketers should keep in mind when developing their next campaign.See it on Scoop.it, via Tooliers
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Storytelling For Business: Story Is The Only Difference Between You And The...
...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face...
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5 Ways to Turn Customer Complaints into Business Ideas
See it on Scoop.it, via Tooliers
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17 Web Resources That Will Improve Your Productivity
Do you feel like you don't have enough time? Here's a list of web resources that will boost your productivity.See it on Scoop.it, via Tooliers
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Are Today’s Business Heroes Challenging Our Ideas About Leadership?
Are today's most talked about business leaders--Jobs, Bezos, Gates--a group to be admired and followed? They seem to lack the humility and lead-from-behind mentality so espoused by serious management...
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Value-Based Marketing: Sources of Content Inspiration
...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start? Everyone knows that content is the key to turning a...
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3 Greatest Myths about Owning a Business
When I was younger I wanted my own business, but I didn’t know how to begin. Should I buy a franchise, join a multi-level marketing company, or start my own business? I went to seminars, presentations,...
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Things Business must avoid doing when Marketing on Twitter.
Below are a few common mistakes Business do when trying to market/brand them self on Twitter.See it on Scoop.it, via Tooliers
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How to Understand Consumer Email Behavior. A must Read.
Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential? Late last...
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Develop a Simple Business Plan by Answering Just Six Questions
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30 Small Businesses that Are Rocking Social Media
Social media marketing isn’t enough these days. You also need social media marketing that stands out. Below are some of the most unusual social media campaigns for businesses large and small. Read this...
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How to engage B2B buyers with content
...Content that will draw customers to your website and to your business is content that educates, informs, and addresses specific needs. So that your business does not get lost in the clutter, you...
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5 Social Media Marketing Tips To Boost Your Website Traffic
Learn social media marketing strategies to effectively boost website traffic, for beginners to pros.Tooliers's insight:Thanks @HootsuiteSee it on Scoop.it, via Tooliers
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Business Survey : 21% of UK SMEs have shrunk in size over the past 6 Months
Business news and management advice for entrepreneurs, growing businesses and SMEs.Tooliers's insight:Thanks @realbusiness.co.ukSee it on Scoop.it, via Tooliers
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Convert More Customers on Your Website--in 10 Minutes
Not every company has a budget for digital marketing, but that doesn't mean you can't take advantage of some free tools, in a small amount of time, to make sure the language on your website is...
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